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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5805 |
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Also, it is rare to see a beer advertisement that does not include a large group of people enjoying the product, and/or some form of humorous element.
When taking a look at the marketing strategy that Steelback Breweries uses, you'll notice that their advertisements are not your typical humorous commercial with young people, more often women, that are around having a good time drinking...
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With Steelback being a local Canadian beer the advertising is very patriotic and he is trying to sell himself as being a typical everyday Canadian by having famous retired Canadian hockey players sit down and have a drink and discuss his product in a few of his advertisements . Steelback's advertising tends to aim more towards an unscripted format that shows the owner, Frank D'Angelo, talking about his product in a casual setting in a very easy going tone in order to gain the market's trust...
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General points of the essay
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D'Angelo Brands
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