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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3011 |
Essay's paper body
This should be done in terms of determining value proposition and considering the change of customer behavior over time. Various channel options are presented such as direct marketing, telephony, outlets, sales force, e-commerce and m-commerce. Market structure maps are a useful tool for evaluation of success of the existing channel participants and for identification of channel strategies and members...
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Furthermore, it quantifies the volume of products and services and the sales values. Channel strategies are different according to the business. They are developed in response to the new customer segments’ needs and to maximize the delivered value. Customer experiences within and across the channel vary according to the particular channel option...
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General points of the essay
Customer Equity
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Customer Behavior
Determining the Debt-Equity Mix Summary
The Customer Comes Second
Customer
Customer Needs
Customer Satisfaction
Meet Your Next Customer
customer service
Customer Arbitrator
customer profitability
Customer Loyalty
OBSERVING YOUR CUSTOMER NEEDS
Customer perceived value
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