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Topic: Business
Number of pages / Number of words: 3 / 677
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It can also be a result of tradeoffs between risk and return. For example, if the Chinese executives are regulated by its culture in making marketing decisions, the diffused orientation would imply susceptibility of problem definitions to concerns outside the scope of risks and returns. This could lead to unwillingness in creating other alternatives and risky activities of Chinese executives than their American counterparts...


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This could lead to unwillingness in creating other alternatives and risky activities of Chinese executives than their American counterparts. (Tse, et. al. 1988)

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Figure1: Impact of culture on Marketing Decision

The above figure shows how customer’s culture is made up of different life style and behaviour patterns contemplating each other...


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