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Topic: Miscellaneous
Number of pages / Number of words: 2 / 295
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The study of Corporate Social Responsibility (CSR) has been the object of much research in recent decade, although there is a need to continue investigating its benefits as a marketing tool. CSR goes beyond just the legal and economic dimensions but should also incorporate the social dimensions. It should be understood as a broad concept, since it takes in the whole set of philosophical and normative issues relating to the role of business in society; all the moral obligations that maximises the positive impact of the firm on its social environment and minimises the negative impact...


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The study of Corporate Social Responsibility (CSR) has been the object of much research in recent decade, although there is a need to continue investigating its benefits as a marketing tool. CSR goes beyond just the legal and economic dimensions but should also incorporate the social dimensions. It should be understood as a broad concept, since it takes in the whole set of philosophical and normative issues relating to the role of business in society; all the moral obligations that maximises the positive impact of the firm on its social environment and minimises the negative impact...


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