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Buy custom critical review of the current issues facing academia or practitioners, answering the dilemma: Planning is neither within the grasps of contemporary marketers, nor a realistic possibility?

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Topic: Business
Number of pages / Number of words: 9 / 2487
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The benefits can be classified as relating to the development, coordination and control of marketing activity.

First of all, marketing planning helps a business to analyse environment, identify available options and expected developments, allocate resources and make appropriate decisions (Dibb, et al, 2001)...


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Besides that planning avail to provide a clear sense of direction for the business, available resources can be better matched to opportunities, and increase organizational preparedness to change. This can ensure that progress towards pre-defined objectives is monitored and maintained (Jobber, 2004). ...


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