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The decision-making process comprises of 5 stages, they are:
1. Problem Recognition
2. Information Search
3. Alternative Evaluation
4. Purchase
5. Post Purchase Evaluation
All consumer decisions do not necessarily have to include all the stages as well as that not all decision processes lead to a purchase...
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Little or no effort is used in making these decisions. On the other hand, where high levels of involvements exists such as buying a car or a house, consumers tend to spend a considerable amount of time in seeking out information and evaluating alternatives (Lecture Notes).
Learning may occur either in a high-involvement or low-involvement situation...
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