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Also without credibility a business will be uncapable of developing trustworthy relationships. Word of mouth and reputation are very crucial.
Works Cited
Vessenes, Peter M. (2004). The Brand Must Be The Image. FPA Journal, Issue 5 pg. 1.
Zyman, Sergio (2002). The End of Advertising As We Know It. Hoboken, New Jersey:
John Wiley & Sons, Inc...
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(2004). The Brand Must Be The Image. FPA Journal, Issue 5 pg. 1.
Zyman, Sergio (2002). The End of Advertising As We Know It. Hoboken, New Jersey:
John Wiley & Sons, Inc.
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General points of the essay
The Credibility of Expository Texts RE 'Unzipped' - Bronwyn Donaghy
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