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Topic: Business
Number of pages / Number of words: 3 / 821
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Main decisions are made by him and only a handful of managers. Furthermore there do not exist a marketing or sales department. It is Mr. Riegel who is leading these parts. In terms of a firm’s international strategy, this can be seen as a centralization of the main activities. There is rather a one way communication which means that the headquarter is informing the subsidiaries and they execute the new commandments...


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There is rather a one way communication which means that the headquarter is informing the subsidiaries and they execute the new commandments. These factors lead to the conclusion that Haribo is following a global strategy.

There is only one further fact that needs to be considered. You find that Haribo is placing their production in different countries...


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