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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2786 |
Essay's paper body
Its key revenue generators ?
the minivan, the Jeep SUV, and the supercharged pickup truck ? have all come under heavy
competition from Toyota, Honda, General Motors and Ford. Chrysler continues to make few
passenger cars of note, save the Neon and limited-release Viper and Prowler.
In the words of DaimlerChrysler CEO Jurgen Schrempp, "What happened to the dynamic,
can-do cowboy culture I bought?"5
The Rationale for a "Merger of Equals"
On July 17, 1997, Chrysler CEO Bob Eaton walked into the auditorium at company
headquarters in Auburn Hills, Michigan, and gave the speech of his life...
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Instead of reveling
in four years of rapid growth, he warned of trouble brewing on the horizon. His urgent
oratory, adapted from the nonfiction bestseller The Perfect Storm, a tale of three fishermen
caught at the confluence of three potent storms off the Canadian coast, warned that a triad of
similar factors threatened to sink Chrysler in the coming decade...
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General points of the essay
corporate level strategy
Ford Motors
GENERAL MOTORS LEADS THE CHARGE
GM to lay off 3,550 at 4 pickup truck and SUV factories
General Motors And Outsourcing
General Motors Corporation
General Motors In China
General Motors Vs. Volkswagon
General Motors and Avto Vaz
General Motors case
general motors problems
The Tragedy Of General Motors
American Honda Motors
General Motors
General Motors Facts
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