Buy custom Copy Strategy For Lycra
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 510 |
Essay's paper body
The Copy Strategy for LYCRA
The purpose of advertising is to convince working women aged between 28-38 that Lycra fibre is stain resistant, because it is a new man made fibre, which makes their dress durable and gives them the freedom from care (ease of use).
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Advertisement starts with a woman (probably 30-32 yrs) formally dressed for her office (all set to go) & collecting some papers from the drawers (moving fast)...
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The Copy Strategy for LYCRA
The purpose of advertising is to convince working women aged between 28-38 that Lycra fibre is stain resistant, because it is a new man made fibre, which makes their dress durable and gives them the freedom from care (ease of use).
Advertisement
Advertisement starts with a woman (probably 30-32 yrs) formally dressed for her office (all set to go) & collecting some papers from the drawers (moving fast)...
Essay fragment
General points of the essay
Copy Strategy For Lycra
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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