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Book Reports
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Government on the other hand has a great deal of power in its relationship with FedEx. Governments control the supply of landing rights at their airports. This presents a very serious problem for FedEx because without these landing rights the company would be unable to service these markets.
? Threats of new entrant: Substantial barriers exist for new entrants in the overnight delivery market...
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FedEx and UPS have successfully differentiated its product from other offerings in the market, with advertising, technology improvements and its desire to achieve full customer satisfaction. For a new entrant to overcome these obstacles they would have to spend dearly.
? Industry rivalry: The rivalry within the industry is low...
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General points of the essay
Competitive forces
1. Analyze UPS and FedEx using the competitive forces
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