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Topic: Business
Number of pages / Number of words: 2 / 307
Essay's paper body

During the 1980s, Coca-Cola and Pepsi-Cola began an escalating campaign of

mutually - targeted television advertisements which became known as the Cola

Wars. This summary is based on the findings with respect to the following key

aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with...


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During the 1980s, Coca-Cola and Pepsi-Cola began an escalating campaign of

mutually - targeted television advertisements which became known as the Cola

Wars. This summary is based on the findings with respect to the following key

aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with...


Essay fragment

General points of the essay

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