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Topic: Business
Number of pages / Number of words: 4 / 875
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He was the Company President and Chief Operating Officer. Under his direction, Coke's advertising agency was given the freedom to develop different messages and marketing campaigns aimed at different groups of consumers. However, these three important business men's responsibilities differed greatly...


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As CEO, Mr. Goizeueta was always looking at the "big picture", while Mr. Hunter was a regional manager and only responsible for a specific area. Before Mr. Ivester became CEO (After Goizueta's death in 1997), he was more responsible for the actual operations of the company, and he basically carried out what Goizueta thought would help the company...


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