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Topic: Business
Number of pages / Number of words: 4 / 1088
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Laura is therefore, formulating a Hypothesis, which is a “statement about a population parameter, developed for the purpose of testing” (Lind et al., 2004, p. 317).

The first step of the testing is to formulate the “null hypothesis” (H0 ), i.e. a statement that is not rejected unless the sample data provides evidence that it is false; in this case H0 ? 0...


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a statement that is not rejected unless the sample data provides evidence that it is false; in this case H0 ? 0.10 and therefore, the alternate hypothesis is: H1 > 0.10. As the alternate hypothesis is directional (Laura wants to know if there is evidence that more than 10% of the travelers will visit a cafe’), the choice will fall on a one-tailed test, highlighting only one rejecting region of the distribution curve...


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