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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 613 |
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According to MagIndia.com, Coke promoters are using a new campaign strategy that features local celebrities and music that relates to the youth of the regions. Coca cola is successfully reaching the people by getting down to their level. Cutting import costs by using local raw materials (which also helps them in gaining support locally) and shaving dead weight portions of the company is taking the company out of the red and back in the black again...
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The company is now heading in the right direction by expanding into the fruit juice market, Minute Maid, and now plans on making them the Coke of the juice beverage industry. Their marketing plans and management functions are effective and made them the major player in the market.
Works Cited
Clifford, Mark L...
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