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| Topic: |
Business
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| Number of pages / Number of words: |
27 / 7523 |
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CIBA will work with celebrities from Asia such as “Rainâ€; a Taiwanese singer as the people of Singapore can relate to him.
Advertising and Sales Promotion are important factors to communicate with potential customers. Both “pull†and “push†strategy will be adopted with the local newspaper and selected magazines and incentives to distributors and sales personnel respectively...
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Both “pull†and “push†strategy will be adopted with the local newspaper and selected magazines and incentives to distributors and sales personnel respectively.
The details tactics are attached in the appendices for reference.
2.0 VISION
- CIBA Vision aims to be customer’s first choice under the product leadership category through the delivery of convenience, comfort, quality, affordability and performance, contact lenses among users and non-users (non-powered contact lens)...
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Ciba Vision
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