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Buy custom China'S New Rules Open Door To Amway, Avon, Others

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Topic: Business
Number of pages / Number of words: 4 / 1011
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"We have been told to shut down five times and to change our way of doing business four times," Eva Cheng, chairman of Amway's China business, told a Sept. 5 press conference in Guangzhou. "We depend on product quality more than our business license."

Almost a year late, the new rules fulfill China's WTO promise to legitimize direct sales, but they keep the playing field tightly controlled...


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Direct sales will be limited mainly to big companies able to meet strict disclosure requirements. Under the new law, compensation for their sales reps can't exceed 30% of sales revenue; in other countries it can be at least 50% of sales revenue.

Despite the restrictions, direct-sales marketers see almost boundless potential in a nation of 1...


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