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Topic: Business
Number of pages / Number of words: 4 / 933
Essay's paper body

If the tuna taste comparatively similar or better, satisfaction occur, otherwise dissatisfaction of the product will result.

Due to the general perceived lack of differences between brand alternatives and low involvement for the product, the most applicable response hierarchy model for canned tuna is that of a low-involvement hierarchy...


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Consumers will go through influenced by advertising but does not attempt to validate against his or her personal attitudes or belief. As such they may be positively affected by advertising which will translate to purchase behaviour. Attitudes for the product will be formed after consuming the product...


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