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| Topic: |
Biographies
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| Number of pages / Number of words: |
2 / 529 |
Essay's paper body
He cleverly added a sporty feel to the line with the Chanel signature and thus capturing a new generation of customers and fans. Lagerfeld was the best person to fill this job. No one can handle fur as well as he can. He has a flair for irony and is a clever fabric experimentalist.
The Chanel group is controlled by the Wertheimer family through various investment holdings...
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Lagerfeld boasts that when he took over design at Chanel, fashion sales made up only 6% of total sales. Today he estimates more than 50% of total sales stem from fashion.
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