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Topic: Business
Number of pages / Number of words: 8 / 2040
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It was time for step two. After less than four months as chairman and CEO of Sunbeam, 6,000 of its employees worldwide were to be eliminated at all levels of the company. Dunlap also reduced the SKUs from 12,000 to 1500. This allowed him to eliminate many product lines and therefore close warehouses and factories, further cutting costs...


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The stock had begun to turn around. The third and fourth steps of defining and focusing on the core business and developing a real strategy followed. Five categories of the core business were chosen to be crucial to the company's success. The team differentiated Sunbeam's products from the others on the market, moved into new markets, and introduced new products that were directly linked to the core business...


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