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Essay's paper info
Topic: English
Number of pages / Number of words: 3 / 587
Essay's paper body

We are sociologically preprogrammed to "follow the leader," he says, and notes that we are biochemical sitting ducks for the Hollywood star system; even the stars themselves get caught up in the mystique.

"I know celebrities that are star struck by other celebrities ? even major politicians are more likely to sit up and take notice of an issue when a celebrity is doing the talking...


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So this is clearly something that really is in our DNA," says Fischoff.

However, the real issue may be that some of us clearly handle the impact of that DNA better than others. That's precisely the finding of several studies that helped establish the idea of "Celebrity Worship" as a recognizable mental health problem for some...


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General points of the essay

Dont follow the leader. Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign celebrity worship Star Wars Vs. Star Trek The Feminine Mystique and the Organization Man Cell Membrane/ Electron Transport Chain / Biochemical Pathway Feminine Mystique How does the production in new Hollywood differ fron that of the studio era? describe what makes new hollywood cinema new. The Feminine Mystique Shirley Temple: Black Hollywood's Youngest Star Endangered Ducks of Madagascar Mallards Vs. Bufflehead Ducks Prenatal Diagnosis: Heredity Disorders, Other Biochemical Diseases, A sitting bull

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