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Topic: Business
Number of pages / Number of words: 2 / 430
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Cause related marketing can be defined as “a commercial activity by which a business and not for profit organization form a partnership with each other to market an image, product or service for mutual benefit” (Research International). In this mutual relationship both the not for profit take something away from the table so to speak...


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Cause related marketing can be defined as “a commercial activity by which a business and not for profit organization form a partnership with each other to market an image, product or service for mutual benefit” (Research International). In this mutual relationship both the not for profit take something away from the table so to speak...


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