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Topic: Business
Number of pages / Number of words: 4 / 1052
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Could Nike have handled the negative publicity over sweatshops better? What might have been done differently, not just from the public relations perspective, but also from a policy perspective?

There is certainly major room for Nike to improve on its handling of the negative publicity. A defensive policy of denial is always more poorly received than an open admission of fault with constructive strategies for improvement...


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A defensive policy of denial is always more poorly received than an open admission of fault with constructive strategies for improvement. Part of Nike’s problem was that it didn’t address the total criticisms, and chose to answer the age issue rather than the issue of total inferior working conditions...


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