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The latest estimation market shares are shown in the figure.
Strategy of Promotion:
The strategy choice will directly dictate the size of the target market. Additional facts that should be considered relevant include that disposable diaper use is on the rise, however, the growth will not continue indefinitely...
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Growth rates for disposable diapers would eventually approach growth rates for births, and unit sales of disposable diapers would become directly proportional to the number of infants using diapers. The slowing growth rate would result in increased competition. If the Diaper Rash strategy were chosen, RMMâs diapers would not compete directly with standard disposable diapers...
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Case Study: TenderCare Disposible Diapers
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