Buy custom Case Study On tanishq
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1134 |
Essay's paper body
Hence they found it difficult to sell 18 carat jewelery.
? Multi brand stores:
When Tanishq was launched, it sold most of its products through multibrand stores. This did not help the Tanishq brand to make its mark.
SOLUTIONS
? Tanishq should shift its emphasis from modern designs to more ethic traditional ornaments...
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Taniqsh delivered 50000 customized gold wins to 0.25 million maruti car owners nationwide as a part of the 15th anniversary celebration of maruti udyog. By 2001, this scheme accounted for almost 5% of the turnover over 30 corporate clients like whirlpool, Ceat, liberty shoes.
S.W.O.T. ANALYSIS
STRENGTHS
? Parent Brand Name: Tanishq being the ‘baby’ of Titan, which in turn is a reputed brand of Tata which has a good reputation among the Indian consumers, turns out to be a great strength for the product...
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