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After ten years of planning and development, Euro Disney opened in Paris, France, in 1992, with high hopes that the Disney magic, which had worked so well in the United States and Japan, was sure to repeat itself in France.
THE PROBLEMS FACING EURO-DISNEY
Early hopes for a similar success soured soon after Euro Disney opened, and the experience of opening Euro Disney delivered unexpected surprises to Disney management...
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The park soon encountered several major problems:
Attendance: Disney?s consulting firm, Arthur D. Little, has projected first year park attendance to range between 11.7 and 17.8 million attendees. To be cautious, Disney used the low range of Little?s figures and predicted eleven million attendees, with seven million of those visitors attending in the six month period between the opening of the park and September 30...
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