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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3726 |
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Despite this new ownership structure, the group’s strategy remains based on the following pillars:
n department stores (Galeries Lafayett, BHV)
n city centre supermarkets (Monoprix)
n consumer credits and customer loyalty programs (LaSer).
Instore marketing strategy at Galeries Lafayette – “theme worldsâ€
When Marks & Spencer closed its Paris store in 2001, Galeries Lafayette bought the site and built its home furnishings department store Lafayette Maison there...
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This left the basement, the former home furnishings floor at the Haussmann empty, where Lafayette V.O. (for “version originaleâ€), a shopping world for 15- to 25 year-olds, was implemented. Lafayette V.O. has led to a major rethink in the way the rest of the store is merchandised. Galeries Lafayette has always been a “house of brandsâ€, a “temple of fashionâ€, but it has also always been perceived as a destination for the high-end shopper...
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