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| Topic: |
Business
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| Number of pages / Number of words: |
25 / 6897 |
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These medicines aren’t necessarily directed towards individual’s health, but more towards improving certain aspects of life that are not typically covered by most health plans.
An example of this is the significant ED (erectile dysfunction) market, which already enjoys broad exposure through Viagra’s highly recognized ED product created by the pharmaceutical giant Pfizer...
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With as many as 30 million men in the United States and 150 million men worldwide estimated to suffer from ED, this market generates annual sales of $1 billion dollars. Newcomers to the ED market such as Cialis, a product developed through a joint venture between Eli Lilly (a pharmaceutical giant) and ICOS (a young biotech company) are showing promising clinical results...
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CASE STUDY: HEALTH CARE INDUSTRY (ELI LILLY AND COMPANY)
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