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Topic: Business
Number of pages / Number of words: 6 / 1404
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Bargaining power of golf equipment retailers and seller retailers is collaboration moderate, about 65% of business was done in off course retails shops while, thus it is very important to have a good relationship with their retail partners. But at the same time the retailers wanted to carry Callaway brand...


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Threat from new entrants is high e.g. Nike Golf a branch of Nike Inc. Nike, a fairly new entrant, might be able to claim a large part of the market with the introduction of Nike Golf Clubs. Nike is using Tiger's endorsement as a switching cost by linking his worldwide popularity and golfing talent with Nike products, which dramatically increases sales...


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General points of the essay

Callaway Golf Case Study Callaway Golf Company Case Analysis Callaway Golf Company History Callaway Golf Company Callaway Golf Marketing Callaway Golf Callaway golf industry Case Study Analysis Callaway Golf callaway golf co. Impact of Retail intiative on retailers Marketing Plan Callaway Golf retail marketing strategies for un organised retailers The Target Market of Extreme Value Retailers golf vs frissbee golf Big Box Retailers

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