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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1972 |
Essay's paper body
It had to do something, but what?
Starting From Scratch
To change what, at the time, seemed a certain and unpleasant future, DFS's president, Chuck Feltz, and his senior management team took an unusual step: They decided to throw everything they thought they knew about the check printing business—its customers, its end users, the best marketing approach—out the window...
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Driven by a relentless pursuit of new ideas, they refused to allow old thinking and entrenched habits to box them in and even went so far as to scrap the company's long-standing motto.
Starting from scratch, Feltz first acknowledged that DFS could not stop the decline of the check printing industry in general...
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