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Marketing Management: this is the process of planning, organising, implementing, and controlling marketing activities to facilitate changes effectively and efficiently.
By using this type of marketing strategy organisations are given the opportunity to market a very successful product, so it would be true to say that the marketing mix and its manipulation are vital for the success of a business...
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However, their good or service may only be successful if the organisation provides products that satisfy consumers’ needs and wants through a co-ordinated set of activities that also allow the organisation to achieve its goals. Customer satisfaction should be the major aim of the marketing concept...
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“What are the main issues and trends that affect marketing management nowadays and how they influence organizational planning?”
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