Buy custom Case Analysis: Mc Donald's
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 871 |
Essay's paper body
It causes decreases in profits and puts a bad name on intangibles such as the McDonald's name and the golden arch logo.
- Current competition: McDonald's has been a part of fierce competitors between itself and other fast-food restaurants (Burger King, Taco Bell, Wendy's, Arby's, etc), but it seems to be getting more intense...
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Since the fast-food industry has a lot of growth potential, we are seeing thousands of new fast-food stores open every year. Quick meals can be found anywhere, supermarkets, convenience stores, and vending machines. The competition McDonald's faces are becoming more and more intense and growing larger and larger in number...
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