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Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 5 / 1287
Essay's paper body

Customers who eat fast food for the most part are price conscious and have limited time. To this end, they want convenience, choices and quality food at an inexpensive price.

Moving to the top of the chart, I will discuss substitutes:

There are many substitutes against fast food chains; so again, this is a very strong force...


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The costs associated with market entry are very high. Brand loyalty for most consumers has already been established?quite possibly from childhood.

3. Is the fast food industry attractive?

The fast food industry is not attractive; the number reason being that consumers are becoming more health concerned so even though this is a saturated industry ?sales seem to be declining...


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