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Carvel Corporation Speech

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Topic:	Business
Number of pages / Number of words:	4 / 937

Essay's paper body

Tom Carvel died in 1990.

While under Investicorp, Carvel Corp. dropped from 1,000 stores to 400 in as little as 11 years, while other ice cream chains were booming Carvel Corp. was dropping dramatically. In 1993 Investicorp started one major marketing concept that helped the Carvel name survive they became the first branded name ice cream cake distributor in supermarkets across America...

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It was not all sweet for the new owners, at first they faced an untrusting and hostile franchised system, where franchisees were very skeptical in the new ownership, and only about 17% trusted the Carvel Corporation. Roark focused on long-term objectives and spent time with the owners to rebuild trust that was lost under Investcorp...

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AES Corp Carvel Corporation Eskimo Pie Corp Hershey Corp. 101 ITT Corp Manychip Corp (ERP) News Corp Rainbarrel Corp. Sealed Air Corp Target Corp. Target Corp Nike Corp. splash corp Mars corp SVchem Corp

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