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To achieve this, market research is carried out. By going through a market research, Proton can find out more information on what consumers think of Proton's product. Upon getting the information, Proton can make adjustments and improve products to satisfy consumers' needs, wants and demand.
3. Why Marketing is Important
"Marketing management is accomplished by carrying out marketing research, planning, implementation, and control" (Kotler, 2004)...
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Why Marketing is Important
"Marketing management is accomplished by carrying out marketing research, planning, implementation, and control" (Kotler, 2004). Marketing plays a major role in every business. It is very important as it contributes to the profitability of the company itself. "Relationship marketing involves creating, maintaining and enhancing strong, value-laden relationship with customers and other stakeholders...
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