Buy custom Canon Xerox Marketing Strategy 1970s
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1441 |
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In addition, the excellent production system reduced the manufacturing cost and enabled to keep providing cheaper products with higher quality. Lastly, OEM agreement also helped to reduce the cost of manufacturing, because the high production volume reduces the manufacturing cost, called as economy of scale...
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Referring to Michael Porter's value chain model below:
Primary Value Chain Activities
Canon had created value in all the above activities by making its systems more efficient and reliable. Three conceptual pillars were established, that acted as horizontally interlinked systems across the company ? Canon Development Systems, Canon Production System, and Canon Marketing Systems, these further strengthened the entire process...
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Canon Xerox Marketing Strategy 1970s
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