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Topic: Business
Number of pages / Number of words: 4 / 870
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The umbrella concept is to develop a focus on Customer Relationship Management (CRM), taking advantage of the already existing close contact with its customer base.

? Set up a database management team and determine the Lifetime Customer Value (LCV): Customer background and information is crucial to C&C's transformation into a customer-intimate company...


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Opposite to other florist channels, C&C already counts with detailed information of its clients, such as basic customer description, purchase history, contact history and response information. Therefore, the next step is to estimate the monetary value of its customers, and the profitability of each segment...


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General points of the essay

A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. CUSTOMER SELLER RELATIONSHIP Case Study: Inductotherm Customer Relationship Building Competitive Advantage Of Store Design And Customer Handling In Retail Customer Contact Customer Relationship Management with respect to Recurring Deposit Account of SBI and ICICI Customer relationship management calyx corolla MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Maketing And Customer Relationship Worksheet Nature Of Customer Focus segmentation of customer base THE REALITY CUSTOMER BASE Call Center Case Study - Customer Contact Center Crm-Customer Relationship Management

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