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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1862 |
Essay's paper body
Callaway Golf's success enabled it to
become the first major golf company to go public,
as shares of company stock began trading on
the NewYork Stock Exchange in 1992, under the
ELY ticker symbol.
HISTORY
Callaway Golf's success story begins with
a small three-person golf company called
Hickory Stick USA, which was founded in
1982 in Temecula, California...
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The company
initially made wedges and putters
that had unique shafts constructed of hickory
with a steel core. These clubs caught
the eye of Ely Callaway, who bought an
interest in the company the following year.
Mr. Callaway had already been a successful
businessman in the fields of textiles
and wine, and golf would become the third
and most successful act in his entrepreneurial
career...
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General points of the essay
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Callaway Golf Company Case Analysis
Callaway Golf Company History
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Callaway Golf Marketing
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