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Topic: Business
Number of pages / Number of words: 9 / 2459
Essay's paper body

They'll force you to develop a client-centred proposal.

1. What is the client's main problem?

State for yourself the client's need or problem - in one sentence. Use the RFP, but keep an open mind. The client may not have included every reason for soliciting proposals.

2. What makes this need worth addressing, or this problem worth solving?

Look beyond the obvious, and ask yourself: Why must the client meet this need now?

3...


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What goals must be served by whatever action is taken?

Before you decide what to propose, find out what the client wants to accomplish. The more specific you are about the client's goals and how they impact his or her business, the more convincing your proposal will be.

? Business goals

Capturing market share; increasing profitability; reducing overhead; promoting product

? Technical goals

Automating labour-intensive processes; enhancing quality with automated machining

? Social goals

Enhancing employee morale; reducing turnover; increasing brand recognition; changing consumer attitudes

? Personal goals

Include issues of career and prestige that the client is dealing with in trying to solve the problem

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