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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 870 |
Essay's paper body
Finally, the company must consider the hiring of new employees to distribute the product. Marketing is going to be huge. If the product is marketed to the incorrect target group, it could be a costly failure. A major transformation and market change tackles years of research and good management skills...
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Primary & Secondary Data Sources
Team C’s primary resource will be team member Patrick Wheeler. Patrick is an employee of Anheuser Busch. He will be able to provide the team with data that will support such a move. Having a team member that actually works at the company will be very beneficial.
The team will also use the problem solving techniques learned from MBA 510 to make the best possible decisions for this corporation...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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