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Topic: Business
Number of pages / Number of words: 17 / 4689
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The statement of Aaker provides a definition of brand by describing the aim of brand as well. Similarly, Ellwood (2002), the Head of Strategy in Interbrand, examines that a brand is used to differentiate products from other competitors.

From the above definitions, the meaning of brand typically encompass two main points which are ‘mark’ and ‘differentiation’...


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Celia Lury, sociologist at Goldsmiths College, University of London, explains the meaning of ‘mark’ (Ellwood, 2002). The mark within a brand is very different from a message in the content however the mark yet puts a brand as important as the meaning of message because it indicates what the recognizable point is...


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