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Buy custom BRITA- In search of a winning strategy

Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 8 / 2009
Essay's paper body

There were various strategies which Brita came up with in response to competition and to prevent decline in sales. But none of the strategies which Brita came up with to resolve the losing market share problem was successful and they did not seem to work. Following are some of the reason why these strategies did not work:

  • No consumer focus...

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Following are some of the reason why these strategies did not work:

  • No consumer focus. Brita was just blindly responding to competitive pressure. They were clearly responding to sales decline, loss of market share and competition. None of the strategies involved doing comprehensive market research on how the consumer perceptions/behaviours have changed?
  • Looks like they were moving away from their initial brand positioning of great tasting water and clean water...

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