Buy custom Bricks & Clicks -Smith Hawkin
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| Topic: |
Technology
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| Number of pages / Number of words: |
6 / 1445 |
Essay's paper body
Smith & Hawken's brand is defined as well-known, with almost 30 years of experience. They are a highly respected marketer in the garden/outdoor living marketplace. Customers shop on Smith & Hawken's web site because they have an immediate connection to the brand, know the site is reputable, and trust the company...
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By leveraging brand to its advantage, Smith and Hawken has been able to cross sell between its channels. Consumers can view the products in the catalog and then buy from the website or the closest retail store. By giving the consumer options where and how to purchase, Smith & Hawken has integrated the different channels into a brand focused strategy not a channel competition...
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Bricks & Clicks -Smith Hawkin
MR SMITH
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