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Topic: Miscellaneous
Number of pages / Number of words: 8 / 1983
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The aim was to have a brand that ranked among the world’s greats by 1991. What was wanted was a brand that reflected the passions of the company and delivered extraordinary value to the business. Vodafone’s journey to this point is by no means complete, but many important foundations have been laid...


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Vodafone’s journey to this point is by no means complete, but many important foundations have been laid.

Vodafone’s global brand building journey started only in 2001. In the seven year period since then, it has passed through several phases. 2001-2002 saw the “How are you?” campaign launch, while the period from 2003-2005 belonged to “Vodafone Live!”...


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Banyan Tree – Developing a Powerful Service Brand Brand Positioning The Victoria &Amp;Amp;Amp; Alfred Waterfront Company Brand Value Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Evaluate the importance of branding, and brand loyalty, to successful marketing. Foreign Direct Investment In India Since 1991: Trends, Challenges And Prospects Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? MNC entering India (vodafone) Maggi Brand in India Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand BRANDING OF SERVICE OF VODAFONE INDIA Brand India

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