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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2253 |
Essay's paper body
So brandHK should target on these areas to strengthen its brand power.
[BrandHK: Umbrella Position]
?? How should BrandHK be positioned?
Hong Kong is one of the world?¦s famous tourist attractions. Therefore tourist industry is important to Hong Kong. However, what brandHK wanted to make is not only ??sightseeing?¦, ??shopping?¦, and ??eating?¦ but also trade, finance and technology...
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Therefore tourist industry is important to Hong Kong. However, what brandHK wanted to make is not only ??sightseeing?¦, ??shopping?¦, and ??eating?¦ but also trade, finance and technology.
In actually, Hong Kong was chosen as the ideal occasion of launch a major international branding program in may 2001...
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