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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1256 |
Essay's paper body
(Smith & Trott, 2007). No matter how intense competition in the marketplace, one of the important problems in analyzing competition is firms should frequently ask itself “who are our current and future competitors?†Although the strong competition in the marketplace sometimes is a great challenge for a firm, on the other hand, strong competition can make a firm reposition its brand which means consumers can always have many choices...
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Customers are playing the most important role in the marketplace Marshall(2006) states that the consumers behavior is the process which involved when consumers select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires. There are many factors which can influent consumers make decision whether they purchase the product or not, such as physical environment, perception, personality, lifestyle and culture...
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General points of the essay
Cable Competition
approaches that a business firm could use to gather information about competition
Competition Policy
EU Competition Policy
Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale
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