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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 370
Essay's paper body

Understanding Brand Extension

“Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.”

The philosophy of brand extension is not well understood and as a result, brand extension is often implemented incorrectly.

Note the components of this definition of brand extension:

  • It is a new product...

Essay fragment Read more

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Understanding Brand Extension

“Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.”

The philosophy of brand extension is not well understood and as a result, brand extension is often implemented incorrectly.

Note the components of this definition of brand extension:

  • It is a new product...

Essay fragment

General points of the essay

What is a brand Brand Value Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand extension Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Launch Of National Primo Italian Sausage Brand micheline brand extension Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Understanding Of Brand When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Brand Leg Extension with Asians Life Extension

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