Buy custom Brand: Arm & Hammer
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Topic: |
Business
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Number of pages / Number of words: |
7 / 1769 |
Essay's paper body
The symbol depicting Vulcan, the mythical god of fire is depicted by the anatomically impossible image of a left shoulder and a right hand holding a hammer (Baking Soda, n.d.). This is also the symbol of the Socialist Labor Party of America and had been used even prior to the American Civil War as a symbol of the labor movement (Baking Soda, n...
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This was the symbol Church & Co. chose to use on their packages of baking soda. Both brands represented the finest-quality product and were equally popular with homemakers.
The companies of Church & Co. and John Dwight & Company finally merged in 1896 to form Church & Dwight Co., Inc., the two logos of Cow Brand Baking Soda and Arm & Hammer Baking Soda were both featured in consumer advertising and on packages for sale depending on the markets they were sold in (Baking Soda, n...
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