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The industry had four major competitors in the early 1980s but in the 1990s it was reduced to two, Boeing and Airbus. Boeing's only competitor was Airbus. But after Boeing manufactured the 747 "Boeing's most profitable aircraft and the industry's most efficient jetliner. The new plane helped Boeing solidify its position as the industry leader for years to come" (p...
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C65). So the 747 was the differentiator which gave Boeing an upper hand in the aircraft manufacturing business. Boeing isn't really competing in my opinion; it seems as if they have the aircraft manufacturing business all to themselves. The only way Boeing would be considered competing is if they put out a product and it turn out to be a failure, other than that, they pretty much run the industry...
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boeing vs airbus
Assignment Brief: Compare and contrast the strategies of Boeing and Airbus in the civil aviation industry.
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