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Book Reports
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2 / 366 |
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Strength:
? The cornerstone of the BMW Group's success is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations management that is unique within the motor industry.
? In 2002, the BMW Group was the first European company to receive the Outstanding Corporate Innovator (OCI) Award in the USA...
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Strength:
? The cornerstone of the BMW Group's success is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations management that is unique within the motor industry.
? In 2002, the BMW Group was the first European company to receive the Outstanding Corporate Innovator (OCI) Award in the USA...
Essay fragment
General points of the essay
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